10 Mar 2012

Claim Your Blog on Technorati

No Comments Miscellaneous

If you haven’t heard of Technorati before, it’s primarily a search engine that indexes blogs, vlogs (video blogs), and podcasts.

One of the features of Technorati is the ability to “claim” blogs that belong to you. Once claimed, a blog will be attached to your user profile. Having just joined Technorati, I decided to claim my blog as my user profile was looking a little sparse.

The process of claiming a post on Technorati involves a confirmation step to make sure you in fact own the blog you are claiming. They’ve implemented their confirmation by requiring the blog owner to create a new post containing a confirmation code.

My Technorati claim code: FYRUBHGAJGZ3

Technorati will then check the blog for the a post containing the code as well as the blog’s RSS feed. Once the code is found, Technorati can be reasonably assured that the user is somehow associated with the blog.

This process doesn’t seem to be fully automated. After submitting your blog to for a claim check, you must wait for someone at Technorati to get around to checking your blog.

Automating the process is probably a difficult issue considering it’s possible to incorporate user generated content, such as comments, onto web pages in a wide variety of ways. This would allow someone who is not associated with a blog to post a confirm code onto a page.

Detecting user submitted content, such a comments, on a page isn’t a trivial endeavor because it can be coded in a wide variety of ways and easily mistaken for legitimate content.

This creates the problem of having to make a new post on your blog with an ugly claim code and leaving it there for days until Technorati verifies your claim. On an active blog with many visitors and frequent postings, this can be very unsightly and detrimental to the quality of the blog and its content.

One trick is to write a post about claiming blogs on Technorati. This lets you post your code without it looking too out of place. Unfortunately this doesn’t work as well if your blog has nothing to do with the web or technology.

Written by
An information security practitioner based in the Greater Toronto area.